可见差异:一项多方法研究,调查具有可见差异的影响者的内容和对影响者的反应
Laure Dedecker1, Lara Schreurs1, Laura Vandenbosch1
1KU Leuven, Media Psychology Lab, Department of Communication Science, Faculty of Social Sciences, Parkstraat 45, Leuven 3000, Belgium.
Body image
|June 10, 2025
概括
在Instagram上具有明显差异的影响者可以对具有相似差异的年轻人产生积极影响. 然而,它们的内容也可能包含有害的线索,可能会对身体形象感知产生负面影响.
科学领域:
- 社会媒体研究 社交媒体研究
- 身体形象研究研究
- 心理学 心理学 心理学
背景情况:
- 在Instagram上出现了一个新的身体积极性影响者的新浪潮,有明显的差异.
- 这些影响者可能会对年轻人产生重大影响,由于感知到相关性,这些年轻人有明显的差异.
研究的目的:
- 分析Instagram上有明显差异的影响者的内容特征.
- 了解有明显差异的年轻人如何参与并对这些内容做出反应.
主要方法:
- 从有明显差异的影响者的629个Instagram帖子中进行了定量内容分析.
- 对10名年轻成年人进行了深度采访,这些年轻人有明显的差异.
主要成果:
- 具有明显差异的影响者显示出强化积极身体形象的潜力.
- 分析发现了影响者内容中的有益的身体积极线索和可能有害的外观相关线索.
- 与内容主题相关的参与度指标 (喜欢) 被分析.
结论:
- 具有明显差异的影响者可以在他们的受众和公众中积极影响身体形象.
- 存在潜在的负面影响,由于内容中的有害的外观相关线索.
- 需要进一步的研究来最大限度地发挥积极的影响,并减轻潜在的危害.
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