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如何影响基于游戏的互联网公共福利用户的持续使用意图? 一个基于SEM和fsQCA的经验分析
Jing Liu1, Xiaohan Chen1, Xuwei Zhou2
1School of Management, Nanjing University of Posts and Telecommunications, Nanjing, China.
PloS one
|June 11, 2025
概括
公共价值,休和自我支付推动了对游戏化公共福利的持续参与. 主观规范对于用户参与这些在线慈善游戏至关重要.
科学领域:
- 行为经济学是一种行为经济学.
- 人与计算机的交互
- 社会学 社会学 社会学
背景情况:
- 游戏化的在线公共福利计划旨在增加用户参与和持续参与.
- 了解持续使用意图的驱动因素对于这些平台的成功至关重要.
研究的目的:
- 调查影响持续使用意图的因素在游戏化在线公共福利中.
- 将技术接受和使用的统一理论 (UTAUT) 与德隆和麦克莱恩 (D&M),自决理论 (SDT) 和社会交换理论 (SET) 模型相结合.
主要方法:
- 应用了结构方程建模 (SEM) 和模糊集定性比较分析 (fsQCA).
- 从389个有效的调查样本中收集数据.
主要成果:
- 公共价值,休和娱乐以及自我支付显著影响持续使用意图.
- 游戏设计,工具便利性和主观规范是这些因素的关键驱动因素.
- 确定了用户参与的三种增强配置和四种抑制配置.
结论:
- 主观规范在促进用户参与游戏化公共福利方面始终发挥着重要作用.
- 该研究提供了关于用户参与游戏慈善活动的理论见解,并提供了改善用户保留的实际建议.
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