解封数字仪表板对年轻成年人预防性健康行为的影响
Georgiana Craciun1, Aimee A Kane1, Jacqueline C Pike1
1Palumbo-Donahue School of Business, Duquesne University, Pittsburgh, PA 15282, USA.
Healthcare (Basel, Switzerland)
|June 13, 2025
概括
有行为指导的可操作仪表板显著增加了年轻人采取预防性健康行为 (PHB) 的意图. 社会规范是影响这种行为变化的关键因素,建议改善公共卫生沟通仪表板设计.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 随着COVID-19的爆发,人们越来越需要在公共卫生决策和行为改变中使用数字工具.
- 传染病数据通常通过仪表板传达,但它们对预防性健康行为 (PHB) 的影响仍然不清楚,特别是在年轻人中.
- 年轻人是关键的人群,因为他们对PHB的坚持较低,对数字工具的熟悉度很高.
研究的目的:
- 调查可操作的仪表板在青年成年人中促进PHB的有效性.
- 确定影响PHB意图的特定仪表板组件,并探索潜在的心理社会机制.
主要方法:
- 进行了两项涉及年轻成年参与者的实验研究 (N=200,N=228).
- 参与者被随机分配到查看具有或没有可操作组件的COVID-19数据仪表板 (动态行为指导,风险可视化).
- 关于PHB意图,感知行为控制,态度,规范和风险的数据是使用利克特尺度收集的.
主要成果:
- 与基本仪表板相比,可操作的仪表板显著增加了PHB意图 (研究1).
- 动态行为指导被确定为推动PHB意图增加的关键组成部分 (研究2).
- 调解分析显示,社会规范,而不是态度,控制或风险,解释了仪表板干预和PHB意图之间的关系.
结论:
- 可操作的仪表板可以通过影响心理社会信念,特别是社会规范,有效地促进PHB.
- 将行为指导纳入公共卫生仪表板可以提高其在鼓励预防行动方面的有效性.
- 公共卫生专业人员应该利用这些发现来设计更具影响力的数字通信工具.
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