卫生工作者对移动医疗保健学习粘性的看法:混合方法研究
Sabila Nurwardani1, Putu Wuri Handayani1
1Faculty of Computer Science University of Indonesia, Depok, Indonesia.
JMIR medical education
|June 13, 2025
概括
对于医疗保健专业人员来说,移动学习应用程序的粘性受认知和情绪因素的影响. 改进应用程序功能,用户体验和信息质量可以提高持续医学教育的参与度和保留率.
科学领域:
- 医疗信息学 医疗信息学
- 移动学习 移动学习
- 继续医学教育 继续医学教育
背景情况:
- 医生对医生 (D2D) 是一个移动学习应用程序,旨在为医疗保健领域的持续专业发展.
- 用户参与度,通过应用程序粘性 (花费时间) 来衡量,是移动学习成功的关键指标,并直接影响用户保留.
研究的目的:
- 为了确定影响D2D移动学习应用程序中用户粘性因素.
- 应用刺激-有机体-反应理论来理解应用程序中的用户行为.
主要方法:
- 一种混合方法的方法,结合了基于网络的问卷 (定量) 和采访 (质量).
- 使用基于共差的结构方程建模分析的定量数据 (n=520).
- 使用内容分析分析的定性数据 (n=15).
主要成果:
- 认知和情感应用程序关系质量显著影响了用户的粘性 (P=.01,P=.004).
- 应用程序功能和用户体验影响了认知和情绪质量 (P<.005).
- 信息质量,处理速度和游戏化增强了用户体验和学习效率.
结论:
- 移动学习提供商可以通过专注于处理速度,信息质量,安全性,个性化和游戏化来提高用户粘性.
- 这些因素有助于医疗保健专业人员更有效,更有吸引力的学习过程.
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