一个消费者需求模型,对购买行为有定和价格影响
Javier Corredor1, Daniel Jerez1, Juan Sebastián Cely-Acosta1
1Universidad Nacional de Colombia, Bogota, Colombia.
Perspectives on behavior science
|June 16, 2025
概括
一个新的模型,F-Cap (与价格挂的最终消费),通过整合定和价格效应来解释消费者需求. 它通过估计参考价格和更好地描述消费者在购买任务中的行为来改进传统模型.
科学领域:
- 行为经济学是一种行为经济学.
- 消费者心理学 消费者心理学
- 微观经济学 微观经济学
背景情况:
- 传统的需求微观经济模型不能完全捕捉受心理因素影响的消费者行为.
- 心理学和行为经济学的最新发现强调了定和价格对购买决策的影响的重要性.
研究的目的:
- 引入F-Cap (与价格挂的最终消费) 模型,作为传统需求模型的替代方案.
- 将行为经济学和行为分析的概念整合到消费者需求的统一模型中.
- 在需求模型中开发一种用于估计参考价格的新方法.
主要方法:
- F-Cap模型是基于一个Sigmoid函数,结合最大消耗和强化功率.
- 提出了一个函数估计算法,利用线性化和普通最小平方回归.
- 该算法允许识别参考价格,这是以前模型中缺少的功能.
主要成果:
- F-Cap参数有效地改变了消费水平,点和后消费下降.
- 在标准和混合模型中,模拟数据显示了F-Cap准确的参数估计.
- F-Cap解释了人体在假设的购买任务中的行为,比其他模型更少的无法解释的差异.
结论:
- F-Cap模型成功地估计了与商品的实用性 (增强功率) 和对参考价格的反应相关的参数.
- 这种模式将操作行为经济学与主流经济实践相结合.
- 通过结合心理定和价格效应,F-Cap提供了对消费者行为更全面的了解.
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