从传统到未来:使用结构方程建模分析塑造消费者接受养殖肉类的因素
Feray Gençer Bingöl1, Duygu Ağagündüz2
1Department of Nutrition and Dietetics, Faculty of Health Science Burdur Mehmet Akif Ersoy University Burdur Türkiye.
Food science & nutrition
|June 16, 2025
概括
消费者对培养肉的接受受到了预期的影响,而不是直接关注. 了解食物恐惧症和可持续营养意识等心理因素是促进这种替代蛋白质来源的关键.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者心理学 消费者心理学
- 可持续的营养 可持续的营养
背景情况:
- 越来越多的环境问题引发了对可持续营养和培养肉等替代蛋白质的兴趣.
- 培养肉提供了一个潜在的解决方案,以减少传统肉类消费对环境的影响.
- 了解消费者看法对于采用新型食品技术至关重要.
研究的目的:
- 检查年轻人对养殖肉类消费的期望和担忧.
- 调查影响培养肉类接受的因素,包括可持续营养,食物恐惧症和动物福利.
- 确定提高消费者接受养殖肉的策略.
主要方法:
- 对504名年轻成年人 (18-40岁) 进行了横截面在线问卷调查.
- 收集的数据包括接受,期望,担忧,可持续营养意识,食物恐惧症和动物福利感知.
- 使用结构方程建模来分析这些因素之间的关系.
主要成果:
- 61.1%的参与者听说过培养肉,而33.5%的人愿意尝试.
- 接受率随着年龄的增长而下降,但随着高等教育而增加.
- 积极的期望显著增加了接受度,而担忧没有直接影响.
- 食物恐惧症降低了人们的期望,对可持续营养和动物福利的认识增加了人们的担忧,但没有直接影响人们的接受.
结论:
- 加强消费者的积极期望对于提高培养肉的接受度至关重要.
- 心理因素 (食物恐惧症) 和伦理考虑 (可持续营养,动物福利) 与期望和担忧相互作用.
- 透明的信息策略,解决动机驱动因素和关注点,对于成功采用培养肉来说至关重要.
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