简短的视频干预增加了那些避免结肠直肠癌信息的人的查意图
Heather Orom1, Natasha C Allard1, Jennifer L Hay2
1Department of Community Health and Health Behavior, University at Buffalo.
概括
宣传结肠直肠癌 (CRC) 查的叙事视频增加了信息搜索和积极态度,即使是那些避免健康信息的人. 这些干预措施显示了促进CRC查普及的公共卫生影响潜力.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 避免健康信息阻碍了公共卫生工作,特别是在拯救生命的查中,如结肠直肠癌 (CRC) 查.
- 低自我效能和感知控制是避免健康信息的关键驱动力.
- 针对这些心理障碍可能会改善人口层面的查行为.
研究的目的:
- 测试简短叙事视频干预措施在促进CRC查方面的有效性.
- 通过解决低自我有效性和低感知控制,减轻健康信息回避问题.
- 评估这些视频对CRC信息搜索,态度和意图的影响.
主要方法:
- 一项预先注册的双盲实验,对776名不遵守CRC查的成年人 (45-75岁) 进行.
- 随机分配观看三个干预视频之一 (感知控制,结肠镜检查的自我有效性,便免疫化学测试的自我有效性) 或控制视频.
- 干预后对CRC信息搜索,查态度和查意图的评估.
主要成果:
- 与注意力控制相比,所有干预视频都显著改善了CRC信息搜索,态度和意图.
- 干预视频对具有高低水平CRC信息回避的个体有效.
- 自我有效性视频的效果是由增加的自我有效性介导的;感知到的控制视频的效果并不是由健康控制位置介导的.
结论:
- 简短的叙事视频可以有效地增加CRC信息搜索,积极态度和选意图.
- 这些干预措施有望产生广泛的公共卫生影响,特别是对于通常避免健康信息的个人来说.
- 公共可用的视频可以帮助解决美国人口中CRC查遵守率较低的问题.
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