利用YouTube促进非洲各地的生物多样性保护工作和意识
Anthony Basooma1,2, Herbert Nakiyende2, Vianny Natugonza3
1Biodiversity Analytics and Ecohydrology, Asterlook International Ltd, Jinja, Eastern, Uganda.
PeerJ
|June 17, 2025
概括
在非洲,YouTube视频对生物多样性保护的传播产生了重大影响. 非洲创作者,特别是机构的更多参与对于有效的社交媒体战略和保护工作至关重要.
科学领域:
- 保护科学 保护科学
- 生物多样性研究 生物多样性研究
- 社交媒体分析 社交媒体分析
背景情况:
- 像YouTube (YT) 这样的在线视频平台正在改变各个领域的信息传播.
- YouTube在分享生物多样性保护信息方面的作用,特别是在非洲,仍然被低估.
- 现有研究的范围通常是有限的 (特定于物种,基于活动或局部).
研究的目的:
- 评估关注率和参与度的YouTube视频专注于非洲的生物多样性保护.
- 分析不同生物群体,国家,地区,生态区域和内容创作者之间的趋势.
- 确定在生物多样性传播中增强社交媒体策略的机会.
主要方法:
- 分析了431个与非洲生物多样性相关的YouTube视频.
- 评估观众度指标 (浏览量,点赞,评论) 和创作者道.
- 视频按生物群,国家,地区,生态区域和频道类型进行分类.
主要成果:
- 分析的视频获得了超过3260万次浏览,364700次点赞和48839条评论.
- 每日观看量在不同国家,地区,生物群体和频道之间有很大差异.
- 像马达加斯加这样的生物多样性丰富的国家每日观看率较高;南非是视频的主要来源.
- 国际非政府组织和个人创作者主导了内容,而政府和学术机构发布的内容较少.
- 大多数非洲生物多样性内容频道都在美国.
结论:
- 社交媒体参与,特别是YouTube,可以推动生物多样性保护的资金,合作和政策.
- 非洲的内容创作者,特别是政府机构,需要更大程度的参与.
- 采用强大的社交媒体策略对于向全球在线观众传达生物多样性保护至关重要.
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