文化空间中的体验性零售:巴蒂克精品店中多感官设计的案例研究
Eri Naharani Ustazah1, Purwanita Setijanti1, Arina Hayati1
1Department of Architecture, Sepuluh Nopember Institute of Technology, Surabaya, East Java Province, Indonesia.
F1000Research
|June 18, 2025
概括
巴蒂克精品店的多感官设计通过创造文化丰富,身临其境的环境来增强消费者体验和忠诚度. 这种感官参与影响情绪,感知和购买行为,将商店转变为文化中心.
科学领域:
- 零售设计 零售设计
- 消费者心理学 消费者心理学
- 文化研究 文化研究
背景情况:
- 巴蒂克精品为专业市场提供独特的文化产品.
- 购买巴蒂克是一种高度沉浸式的多感官体验.
- 这项研究调查了多感官设计如何塑造这些精品店的空间氛围和消费者行为.
研究的目的:
- 检查 batik 精品店中多感官设计的作用.
- 了解其对消费者体验和购买行为的影响.
- 探索感官刺激如何影响情绪参与和决策.
主要方法:
- 定性案例研究方法.
- 跨主体范式与半结构面试,直接观察和照片诱导.
- 在印度尼西亚的一家芭提克精品店收集了六个月的数据.
主要成果:
- 巴蒂克精品作为文化中心,促进消费者的依恋和品牌忠诚度.
- 感官元素 (灯光,音乐,气味,触摸) 显著影响消费者的感知和购买行为.
- 怀旧,身份和社交互动增强了长期的参与.
结论:
- 多感官零售设计对于体验性时装零售至关重要.
- 商店氛围影响消费者的情绪,认知反应和购买意图.
- 巴蒂克精品提供文化丰富,多感官体验超出了单纯的商业.
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