社交媒体对入学医生助理计划的决定有影响吗?
Patrick Heagey1,2,3,4,5,6,7, Shannon Jackson1,2,3,4,5,6,7, Anuradha Anu Mathur1,2,3,4,5,6,7
1Patrick Heagey, MPAS, PA-C, is an assistant professor in the Department of Physician Associate Education at West Chester University of Pennslyvania PA Program, West Chester, Pennsylvania.
医生助理 (PA) 计划社交媒体对学生入学决策的影响很小,尽管"生活中的一天"内容显示了潜在的影响. 大多数学生优先考虑认证,地点和考试通过率,而不是在线存在.
科学领域:
- 医学教育 医学教育
- 医生助理研究 医生助理研究
- 数字健康传播数字健康传播
背景情况:
- 学术机构越来越多地利用社交媒体.
- 了解它对未来学生的影响对于项目招聘至关重要.
研究的目的:
- 调查医生助理 (PA) 计划社交媒体内容对学生入学决策的影响.
- 确定影响PA课程入学的关键因素.
主要方法:
- 一项匿名16个问题的在线调查分发给美国各地的PA学生和最近的毕业生.
- 收集的数据包括人口统计数据,社交媒体使用情况以及影响节目选择的因素.
主要成果:
- 社交媒体在374名接受调查的PA学生的入学决策中起到了微不足道的作用.
- 认证,地点,生活成本和PANCE合格率是主要的决定因素.
- 虽然大多数学生经常使用社交媒体,但78%的学生认为节目存在对他们的选择并不重要.
结论:
- 医生助理计划社交媒体内容通常对学生入学影响有限.
- 有针对性的内容,如"PA学生生活中的一天"视频,可能会更有影响力.
- 计划应侧重于核心决策因素,同时战略性地利用社交媒体进行参与.
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