饮食补充剂纯素标签对消费者的可持续购买意向的影响
Dajun Yang1,2,3, Gui Gui1,4, Yisong Yao2
1Key Laboratory of Digital-Intelligent Disease Surveillance and Health Governance, North Sichuan Medical College, Nanchong, China.
Frontiers in nutrition
|June 19, 2025
概括
饮食补充剂上的纯素标签通过影响健康意识和风险感知来提高可持续购买意图. 这项研究为有效的标签策略提供了见解,促进更健康和可持续的消费者选择.
科学领域:
- 消费者行为研究研究
- 营养标签的影响
- 可持续消费研究的研究.
背景情况:
- 营养标签影响饮食补充剂中的消费者行为.
- 关于精氨酸标签和可持续消费意图的研究有限.
- 这项研究通过探索 purin 标签效应来弥补这一差距.
研究的目的:
- 调查纯素标签对消费者可持续购买意向的影响.
- 识别介导机制 (健康意识,感知痛风易感性) 和缓解因素 (疾病威胁,风险恐惧,与自然的联系).
- 为推广可持续饮食补充剂消费的营销策略提供经验支持.
主要方法:
- 六个实验涉及1786名参与者.
- 调解 (健康意识,感知痛风易感性) 和适度 (疾病威胁,风险恐惧,与自然的联系) 的分析.
- 探索 purin 标签对购买意向和可持续消费的影响.
主要成果:
- 纯素标签显著增加了消费者继续购买食补充剂的意图.
- 健康意识和感知到的痛风易感性调解了这种关系.
- 疾病威胁和对风险的恐惧减轻了这些影响,与大自然的联系也发挥了作用.
结论:
- 纯素标签是提高饮食补充剂可持续购买意向的有效工具.
- 了解健康意识和风险感知等心理因素对于标签有效性至关重要.
- 研究结果为设计有影响力的标签和促进可持续消费者行为推广策略提供了洞察力.
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