饮食补充剂纯素标签对消费者的可持续购买意向的影响

Dajun Yang1,2,3, Gui Gui1,4, Yisong Yao2

  • 1Key Laboratory of Digital-Intelligent Disease Surveillance and Health Governance, North Sichuan Medical College, Nanchong, China.

PubMed
概括

饮食补充剂上的纯素标签通过影响健康意识和风险感知来提高可持续购买意图. 这项研究为有效的标签策略提供了见解,促进更健康和可持续的消费者选择.

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