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Updated: Sep 18, 2025

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使用社交媒体传播行为改变干预措施:对系统审查的范围审查
Porooshat Dadgostar1, Qiuyuan Qin1, Suiyue Cui1
1Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY, United States.
Journal of medical Internet research
|June 20, 2025
概括
这一范围审查揭示了行为改变干预的社交媒体策略往往使用单向传播,对话和同行激励. 需要进一步的研究来完善理论基础和干预组件.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 数字健康数字健康
背景情况:
- 与实施相比,行为干预的传播缺乏开发的概念框架.
- 社交媒体策略越来越多地用于行为改变干预传播.
- 本次审查重点关注这些战略的方法和评估中的共同主题.
研究的目的:
- 在基于社交媒体的传播策略的设计,交付和影响评估中确定共同的主题.
- 综合从社交媒体上的系统审查中获得的行为改变干预措施的发现.
主要方法:
- 关于社交媒体传播的系统审查的范围审查.
- 在2024年之前搜索了Epistemonikos数据库.
- 使用反射主题分析来识别共同的主题.
主要成果:
- 确定了四个主要主题:单向传播,引发对话,同行激励和各种策略.
- 评估的结果包括覆盖范围,参与度,用户感知和健康行为影响.
- 通常使用的理论框架包括行为变化模型 (例如,计划行为理论) 和传播框架 (例如,创新的扩散).
结论:
- 社交媒体的功能,如同行共享,在线对话和反,加强传播.
- 需要进一步的研究来加强社交媒体传播策略的理论基础和具体干预组件.
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