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有影响力的人更有影响力吗? 社交媒体上的社会认可和记忆
1Department of Human Development and Psychology, College of Human Ecology, Cornell University, Ithaca, NY, USA.
Memory (Hove, England)
|June 23, 2025
概括
社交媒体的喜欢和追随者并不能改善发布内容的记忆力. 虽然用户认为认可的个人资料更可信,但这种社会认可并不能增强信息回忆.
科学领域:
- 心理学 心理学 心理学
- 社会媒体研究 社交媒体研究
- 认知科学 认知科学
背景情况:
- 社交媒体平台利用追随者和喜欢等指标作为社会认可的指标.
- 社会认可对在线内容记忆回忆的影响仍然是一个需要经验研究的领域.
研究的目的:
- 为了调查社会认可,通过追随者和喜欢量化,是否会影响社交媒体帖子的记忆性能.
- 确定是否对可信度和可喜感的看法调解了社会认可和记忆之间的关系.
主要方法:
- 通过模拟社交媒体帖子 (推文和Facebook更新) 进行了四项研究,这些帖子具有不同程度的社会认可 (关注者/喜欢).
- 参与者 (N=734) 接触了与COVID-19和个人事件相关的帖子,然后评估了他们的记忆回忆.
- 测量包括记忆表现,对个人资料所有者的看法 (人气,可信度,可喜,吸引力) 和社会合规倾向.
主要成果:
- 社会认可 (关注者和喜欢) 对社交媒体帖子内容的记忆性能没有显著影响.
- 参与者认为具有更高社会认可的个人资料更受欢迎,值得信赖,可喜和有吸引力.
- 记忆回忆对于负面信息和更受欢迎的用户发布的信息来说更好.
结论:
- 仅靠社会认可指标并不能提高社交媒体上共享信息的难忘性.
- 虽然社交认可会影响用户对个人资料的看法,但它并不能直接转化为更好的信息保留.
- 诸如信息价值 (负) 和用户可喜等因素在记忆回忆中起着更重要的作用.
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