在儿科紧急护理中的研究传播策略 使用专业的Twitter (X) 帐户:一种混合方法 逻辑模型框架的开发研究
Gwendolyn C Hooley1,2, Julia N Magana3, Jason M Woods4,5
1Children's Hospital Los Angeles, Los Angeles, CA, United States.
JMIR formative research
|June 24, 2025
概括
这项研究为研究组织提供了一个实用的路线图,以在Twitter (X) 等平台上建立专业的社交媒体存在. 它详细介绍了从多年的经验中获得的逻辑模型框架,以加强科学传播和参与.
科学领域:
- 医疗信息学 医疗信息学
- 医疗保健服务研究 医疗服务研究
- 科学沟通科学沟通
背景情况:
- 有效的研究传播对于将科学发现转化为临床实践至关重要.
- 社交媒体平台,如Twitter (X),为研究传播提供了机会.
- 研究组织需要有结构的指导来建立一个专业的社交媒体存在.
研究的目的:
- 提供一个全面的路线图,为创建一个专业的推特账户,为研究传播量身定制.
- 引导组织利用社交媒体进行有效的科学沟通.
主要方法:
- 一种混合方法方法分析了研究网络推特账户的4年经验 (2020-2023年).
- 使用名义组技术从6名团队成员收集了定性数据.
- 定量数据包括Twitter性能指标和Altmetric注意力得分,为逻辑模型框架提供信息.
主要成果:
- 标称组技术确定了63个主题陈述,合并为逻辑模型的7个领域.
- 关键投入包括组织支持,专业人员和操作技术.
- 成果包括有针对性的活动,如引人入胜的内容和操作手册;结果通过参与度量和文章影响来衡量.
结论:
- 基于实际经验开发的数据驱动逻辑模型框架可以指导研究组织使用Twitter进行传播.
- 该框架帮助医疗机构建立专业的社交媒体存在,以加强科学宣传.
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