探索关于生活方式行为的社交媒体帖子:情绪和内容分析
Yan Yee Yip1,2, Mohd Ridzwan Yaakub3, Mohd Makmor-Bakry1
1Centre for Quality Management of Medicines, Faculty of Pharmacy, Universiti Kebangsaan Malaysia, Jalan Raja Muda Abdul Aziz, Kuala Lumpur, 50300, Malaysia, 60 392897265.
JMIR infodemiology
|June 25, 2025
概括
马来西亚的社交媒体帖子显示了对健康生活方式的积极情绪,但与酒精有关的内容往往与健康建议相矛盾. 卫生专业人员应专注于改善在线酒精健康宣传.
科学领域:
- 公共卫生 公共卫生
- 数字健康数字健康
- 卫生沟通 卫生沟通
背景情况:
- 马来西亚的非传染性疾病正在上升.
- 健康的生活方式 (不吸烟,不饮酒,均衡饮食,身体活动) 可以预防和管理这些疾病.
- 社交媒体越来越多地被用于医疗保健专业人员 (HCP) 传播健康信息.
研究的目的:
- 分析有关马来西亚生活方式行为的社交媒体帖子.
- 了解与健康实践相关的用户情绪和看法.
- 评估社交媒体内容与推健康实践的协调程度.
主要方法:
- 从马来西亚的X (以前的Twitter) 抓取帖子 (2022年11月至12月),使用生活方式行为关键字.
- 对3320个帖子进行情绪分析.
- 使用开发的代码库对1328个职位进行手动内容分析.
主要成果:
- 在所有生活方式行为中,积极的情绪比负面的情绪更为普遍.
- 大多数帖子都讨论了用户叙述,一般陈述或计划的行动.
- 关于烟草,饮食和体育活动的帖子在很大程度上与健康建议保持一致.
- 大多数与酒精有关的职位不符合推的健康实践.
结论:
- 医疗保健人员需要在社交媒体上加强有关饮酒的健康信息传递.
- 继续在社交媒体上宣传烟草,饮食和体育活动是很重要的.
- 建议对社交媒体上关于生活方式行为的讨论进行持续监测.
关键词:
慢性疾病 慢性疾病 慢性疾病消费者健康信息 消费者健康信息内容分析 内容分析促进健康促进健康促进健康的生活方式 健康的生活方式互联网互联网互联网互联网互联网互联网生活方式 生活方式降低生活方式风险 降低风险首要预防 首要预防情绪分析是一种情绪分析.社交媒体 社交媒体更多相关视频
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