适合物旅游行为的决定因素:来自智利的实证分析
Iván Veas-González1, Manuel Escobar-Farfán2, Nelson Carrión-Bósquez1
1Departamento de Administración, Facultad de Economía y Administración, Universidad Católica del Norte, Antofagasta 1270709, Chile.
Animals : an open access journal from MDPI
|June 26, 2025
概括
物旅游正在增长,感知到的好处和新性推动了旅行意图. 对于智利市场而言,营销应该专注于这些有形方面,而不仅仅是情感上的依恋.
科学领域:
- 旅游研究 旅游研究
- 消费者行为 消费者行为
- 拉丁美洲研究 拉丁美洲研究
背景情况:
- 物旅游是一个快速扩张的行业,由物被视为家庭成员驱动.
- 了解业主动机对于开发有效的物友好型旅游服务至关重要.
研究的目的:
- 调查影响智利物主人态度,旅行意图和支付意图的因素.
- 分析情感依恋的作用,物旅游决策中感知到的好处,声望和新奇性.
主要方法:
- 使用的定量研究方法.
- 通过智利的物主人在线调查收集的数据.
主要成果:
- 感知到的好处和新性积极影响了人们对物旅行的态度.
- 威望和感知到的好处直接影响了旅行的意图.
- 情绪上的依恋没有显著的影响,与其他情境相反.
- 态度和旅行意图预测了愿意为物友好型服务支付更多费用的意愿.
结论:
- 智利物旅游的营销策略应该突出具体的好处和新的经验.
- 调查结果为智利旅游业提供了实际见解,并为拉丁美洲物旅游文献做出了贡献.
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