羞耻退出,内纠正:在目标追求中区分羞耻和内-一项实验研究
1School of Business Administration, American University of Sharjah, Sharjah P.O. Box 26666, United Arab Emirates.
Behavioral sciences (Basel, Switzerland)
|June 26, 2025
概括
虽然羞愧和内是相似的,但它们对消费者的行为有不同的影响. 羞耻会导致目标违反和退出,这表明它不适合实现目标.
科学领域:
- 消费者心理学 消费者心理学
- 行为经济学是一种行为经济学.
- 情感科学 情感科学
背景情况:
- 消费者行为在很大程度上是以目标为导向的,情绪影响了努力分配.
- 像羞耻和内这样的情绪来自于违反目标,并可以塑造后续行动.
研究的目的:
- 调查羞耻和内如何,尽管具有相似的价值,但导致目标追求的努力分配不同.
- 为了证明耻辱和内在目标导向行为的明显的潜在机制.
主要方法:
- 一个实验是为了探索羞耻和内的影响.
- 情绪归因理论为理解这些情绪提供了框架.
主要成果:
- 被羞耻激发的个人,特别是那些容易羞耻,容易内的人,违反了他们的目标.
- 羞耻被发现是适应不良的,促使人们从目标中撤退.
结论:
- 羞愧和内对消费者追求目标的影响不同.
- 羞耻的不适应性可能会对目标的实现产生不利影响,导致消费者脱离参与.
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