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波兰大学生的水果消费习惯和果偏好

Paweł Kraciński¹, Paulina Stolarczyk², Weronika Czerwińska³

¹Department of Economics and Organization of Enterprises, Faculty of Economics, Institute of Economics and Finance, Warsaw University of Life Sciences SGGW, 02-787 Warsaw, Poland.

Foods (Basel, Switzerland)

|June 26, 2025

概括

年轻的成年人更喜欢多汁,坚硬和甜的果,喜欢强烈的红色和绿色,特别是有机. 黄色果的吸引力最低,这表明需要提高传统种植的果的感知价值.

科学领域:

农业经济学农业经济学
消费者行为消费者行为
园艺园艺园艺园艺

背景情况:

年轻人果消费量下降,需要了解他们的市场偏好.
消费者偏好是农业市场的关键驱动因素,影响购买决策和消费趋势.

研究的目的:

调查波兰果市场中年轻成年人的偏好.
在年轻消费者中确定青的果属性,品种和生产系统.
了解果外观 (颜色) 与消费者对味道和质感的期望之间的关系.

主要方法:

在线调查问卷分发给波兰的729名年轻成年参与者.
使用差异分析 (ANOVA) 和威尔科克森测试进行数据分析,以检查偏好的差异.
评估购买水果的频率,喜欢的水果,喜欢的果品种和想要的果属性 (果汁,坚硬,甜).

主要成果:

香和果是最常购买的,而草和树是最受欢迎的.
首选的果品种包括双色 (如Jonagored) 和红色 (如Gala Royal);黄色品种 (如Golden Delicious) 是最不喜欢的.
年轻消费者更喜欢多汁,坚硬和中度甜的果,将强烈的色彩 (深红,绿) 与更高的质量联系在一起,特别是有机果.

结论:

果皮肤颜色影响年轻消费者对坚硬性和甜度的期望.
有机果具有强烈的色彩被高度重视,而传统种植的果被低估.
需要制定战略,以提高年轻人对传统生产的果的感知价值.

关键词:

果的颜色偏好果的颜色偏好喜欢水果的偏好.购买水果的偏好.果的价格是如何定价的

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