探索雇主吸引力研究的趋势:一个参考文献计量合方法
Tran Thi Siem1, Ho Thi Thao Nguyen1, Anh Tho To1
1University of Finance - Marketing, Ho Chi Minh city, Viet Nam.
Acta psychologica
|June 26, 2025
概括
这项研究绘制了雇主吸引力研究趋势的地图,确定了诸如沟通策略和公共部门吸引力等关键主题. 它强调了研究缺口,以指导未来关于吸引人才的研究.
科学领域:
- 商业和管理的管理.
- 组织心理学 组织心理学
背景情况:
- 与其他商业主题相比,雇主吸引力是一个研究不足的领域.
- 了解研究趋势对于识别知识差距和未来研究方向至关重要.
研究的目的:
- 提供关于雇主吸引力的研究趋势的全面概述.
- 发现雇主吸引力领域的研究缺口.
- 激发新的研究想法,并促进未来的研究.
主要方法:
- 使用来自Scopus数据库的数据进行了图书统计分析.
- 使用VOSviewer软件可视化了圣经识别分析.
- 对现有的关于雇主吸引力的文献进行系统审查.
主要成果:
- 出现了四个主要研究主题:吸引力指标,招聘的沟通策略,公共部门的组织吸引力,以及内部沟通和雇主品牌之间的联系.
- 在该领域内确定了不同的研究活动集群.
- 突出未经探索的领域和新兴趋势.
结论:
- 该研究提供了对雇主吸引力研究格局的结构化概述.
- 为研究人员提供了一个基础,让他们更深入地研究特定的主题,并确定新的研究问题.
- 强调战略沟通和内部品牌在增强组织吸引力的重要性.
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