将沟通维度整合到健康模型中:通过多组分析了解COVID-19疫苗接种
Jimena Collantes-Loo1, Edgardo R Bravo2
1Faculty of Life Sciences, Universidad de Ciencias Aplicadas, Lima, Peru.
Frontiers in public health
|June 27, 2025
概括
有效的健康沟通对于持续的疫苗接种活动至关重要. 量身定制的信息,特别是针对高信息寻求者和可信来源的信息,显著影响疫苗接种行为和风险感知.
科学领域:
- 公共卫生传播 公共卫生传播
- 健康行为理论健康行为理论
- 疫苗接种研究研究
背景情况:
- 维持公众参与疫苗接种计划需要有效的健康沟通,特别是在危机后.
- 现有的模型,如计划行为理论,保护动机理论和健康沟通的结构影响模型被整合在一起.
研究的目的:
- 开发和验证疫苗接种行为的综合模型.
- 检查健康传播信息组件如何影响认知评估.
- 调查信息搜索,处理方便和对政府信任的温和效应.
主要方法:
- 对320名美国成年人的调查数据进行了部分最小平方分析.
- 检查消息组件对威胁和响应有效性评估的影响.
- 通过信息搜索,处理方便性和信任来分析调节.
主要成果:
- 计划行为关系理论得到证实;风险评估随着时间的推移而演变.
- 信息组件对评估的影响对于高信息寻求者和那些信任政府的人来说是显著的.
- 以脆弱性为重点的信息会根据慢性健康状况对风险感知产生不同的影响.
结论:
- 在疫苗接种中对健康传播的理论理解是先进的.
- 建议根据受众特征量身定制的细分沟通策略.
- 调查结果强调了信任和信息搜索对健康信息传递有效性的重要性.
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