超越积分和章:揭示游戏化在管理学研究中的影响
Rajshree Misara1, Divyanshu Verma1, Saurabh Mishra1
1Department of Management Studies, Indian Institute of Information Technology, Allahabad, India.
Acta psychologica
|June 27, 2025
概括
游戏化通过利用心理原则来塑造行为来增强用户体验. 本综述综合了研究,将重点从参与转移到更丰富,经验驱动的未来发展战略.
科学领域:
- 企业管理 企业管理
- 人与计算机的交互
- 心理学 心理学 心理学
背景情况:
- 游戏化机制在整个商业模式中提供了变革性的用户体验.
- 管理流程中的游戏化是一个日益兴趣的学术和实践领域.
- 现有的游戏化研究是分散的,需要进行全面的综合.
研究的目的:
- 综合现有的游戏化文献,使用TCCM框架.
- 确定游戏化研究的主要贡献者和趋势.
- 概述影响,并为未来的研究提供路线图.
主要方法:
- 从Scopus数据库中对1294篇文章进行描述性分析.
- 在营销领域对97个合格的产品进行系统审查.
- 应用理论,上下文,特征和方法 (TCCM) 框架.
主要成果:
- 确定了游戏化研究的关键贡献者和当前趋势.
- 强调了参与和心理框架 (自决理论,流理论) 在游戏化中的重要性.
- 证明了游戏化对塑造用户行为日益增强的能力.
结论:
- 该领域正在转向经验驱动的战略,而不是简单的参与工具.
- 确定了关键的研究差距,为未来的研究提供了方向.
- 提出了一个结构化的路线图,以推进游戏化研究和实践.
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