在TikTok上进行甲状腺谈话:对甲状腺切除术的社交媒体分析信息在TikTok上
Arianna V Ramirez1, Janisah Amirah I Saripada2, Ogechukwu Anwaegbu2
1Department of Otolaryngology-Head and Neck Surgery, The University of Texas Medical Branch, Galveston, TX, USA.
Ear, nose, & throat journal
|June 28, 2025
概括
患者生成的关于甲状腺切除术的TikTok视频经常强调负面经验. 增加医生参与准确,可操作的内容对于更好的患者教育和纠正关于甲状腺手术的错误信息至关重要.
科学领域:
- 社交媒体分析
- 医学教育 医学教育
- 公共卫生沟通公共卫生沟通
背景情况:
- TikTok是一个不断增长的健康信息平台.
- 在社交媒体上了解公众对甲状腺切除术等手术程序的看法是必不可少的.
研究的目的:
- 在TikTok上分析公众对甲状腺切除术的看法.
- 评估平台上共享的内容准确性,创作者类型和患者关切.
主要方法:
- 使用混合方法的方法分析了前100个关于甲状腺切除术的TikTok视频.
- 内容被评估为参与度,创作者类型,主题,准确性 (根据ATA指南) 和可理解性 (使用PEMAT).
主要成果:
- 大多数TikToks (63%) 是患者创建的,经常详细介绍负面的术后经历 (39%).
- 医生创建的内容显示出100%的准确性,尽管患者视频的参与度更高 (VPI).
- 患者常见的担忧包括部疼痛,低能量和荷尔蒙失衡.
结论:
- TikTok的甲状腺切除术内容主要是患者驱动的,通常是负面的.
- 医生需要用准确,可操作的内容来增强他们的存在,以改善患者的理解和解决误解.
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