分段稳定性和基于消费者对能源效率感知价值的分段之间的过渡:对环境管理的影响
Ross Gordon1, Sally Dibb2, Christopher Magee3
1University of Technology Sydney, 15 Broadway, Ultimo, NSW, 2007, Australia.
Journal of environmental management
|June 29, 2025
概括
能源效率的消费者细分市场并不是随着时间的推移而完全稳定. 了解这些转变对于有效的环境管理和促进节能行为至关重要.
科学领域:
- 环境管理环境管理
- 消费者行为分析 消费者行为分析
- 能源效率研究 能源效率研究
背景情况:
- 消费者细分有助于理解环境行为和告知政策.
- 关于能源效率的消费者细分市场的长期稳定性的知识有限.
- 对于环境倡议的有效性而言,细分市场的稳定性至关重要.
研究的目的:
- 根据对能源效率的感知价值,检查消费者部分的稳定性.
- 研究这些消费者群体之间随着时间的推移而发生的转变.
- 识别预测细分之间的转变的因素,并为环境管理策略提供信息.
主要方法:
- 使用了对1444名消费者的纵向三波调查.
- 采用隐性资料分析来识别不同的消费者细分市场.
- 应用潜伏过渡分析来建模细分稳定性和预测过渡.
主要成果:
- 与能源效率感知价值相关的消费者细分市场随着时间的推移表现出一些不稳定性.
- 确定了影响消费者在价值段之间移动的特定预测因素.
- 证明了细分市场不是静态的,强调了适应性策略的必要性.
结论:
- 能源效率的消费者细分需要动态的方法,因为细分过渡.
- 调查结果为环境管理提供了洞察力,以开发更有弹性和更有效的能源效率计划.
- 了解部门动态对于促进能源效率行为的长期成功至关重要.
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