趋向于三元关闭的趋势:实地实验证据
Mohsen Mosleh1,2, Dean Eckles2,3, David G Rand2,3,4
1Oxford Internet Institute, Social Sciences Division, University of Oxford, Oxford OX1 3JS, United Kingdom.
概括
社交网络用户在获得共同追随者的最小提示时,形成新联系的可能性高出35%. 这凸显了在线社交网络中三元封闭倾向的作用.
科学领域:
- 社交网络分析 社交网络分析
- 计算社会科学 计算社会科学
- 社会学 社会学 社会学
背景情况:
- 经验性社交网络表现出高度的三元关闭,相互连接的邻居也很可能连接.
- 在许多环境中,将三元关闭与其他机制 (如同性恋和暴露) 脱而出是具有挑战性的.
- 社交媒体平台为分解和研究这些网络形成过程提供了独特的机会.
研究的目的:
- 实验性地分离和量化三元封闭倾向对社交媒体中纽带形成的影响.
- 区分直接线索对三元关闭的影响与其他网络形成驱动因素.
- 调查事先存在的纽带强度如何影响三元关闭的可能性.
主要方法:
- 在社交媒体平台上进行了实地实验.
- 随机化了当受控账户跟随用户时呈现给用户的网络结构.
- 实施多个控制条件以隔离最小的相互追随符号的影响.
主要成果:
- 用户在随机分配到与追随者的现有连接时,有35%的可能性更高地回报一个平局.
- 这种效应被特别归因于存在一个最小的提示,表明潜在的相互追随者.
- 当用户与现有追随者有更多的先前互动时,三元关闭的趋势更强烈.
结论:
- 三元关闭倾向在社交媒体纽带形成中发挥着重要作用,尽管可能比以前从观察性研究中推断的要小.
- 最小的线索表明相互连接可以大大增加纽带的形成.
- 了解这些趋势对网络结构,信息传播和平台设计都有影响.
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