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我们不断变化的科学信息生态系统,以及为什么它对有效的科学传播很重要
Nicole M Krause1, Isabelle Freiling2, Dietram A Scheufele1,3
1Morgridge Institute for Research, Madison, WI 53715.
概括
科学组织面临的挑战是适应不断变化的媒体环境. 解决这些问题需要研究人员访问平台数据,将信息环境视为社会系统,并保持研究完整性,以改善科学传播.
科学领域:
- 科学传播科学传播
- 信息生态学信息生态学
- 媒体研究 媒体研究
背景情况:
- 不断变化的媒体环境为科学传播带来了机遇和挑战.
- 随着COVID-19的爆发,人们越来越需要有效的公众参与科学.
- 现有的社交媒体结构为寻求收集可靠数据的研究人员创造了障碍.
研究的目的:
- 分析公共领域对科学的转变,以应对媒体的演变.
- 将这些转变与COVID-19的背景联系起来.
- 确定科学组织的战略,以改善数字时代的科学传播.
主要方法:
- 分析信息生态及其对科学传播的影响.
- 检查社交媒体平台的动态和数据访问不对称性.
- 审查科学组织在适应新媒体时所面临的挑战.
主要成果:
- 社交媒体平台往往阻止研究人员获得可靠的数据,这对于机构改进至关重要.
- 对回声室和波泡的研究说明了这些数据访问限制.
- 科学组织因当前信息环境中固有的不对称性而难以适应.
结论:
- 改进科学传播的证据基础需要访问专有数据.
- 信息生态应该重新构想为动态的社会系统.
- 研究人员必须避免将核心任务转让给平台,解决道德问题,并采取紧急行动.
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