作为口腔癌信息来源的YouTube和Bilibili:横截面内容分析研究研究
Qilei Zhang1, Zhe Li1, Huiping Zhang1
1Head and Neck Tumor Center, Hefei Cancer Hospital, Chinese Academy of Sciences, No. 350, Shushan Hu Road, Hefei, 230031, Anhui, China.
Scientific reports
|July 2, 2025
概括
比起Bilibili,YouTube视频提供了更好的口腔癌信息质量和观众参与度. 专业的内容创作者和平台优化是改善两种平台健康视频质量的关键.
科学领域:
- 卫生沟通 卫生沟通
- 数字健康数字健康
- 医学教育 医学教育
背景情况:
- 像YouTube和Bilibili这样的在线视频平台越来越多地用于传播健康信息.
- 这些平台上与口腔癌相关的视频的信息质量需要评估,以确保准确性和可靠性.
- 了解用户参与度和内容创作者人口统计数据对于优化健康传播策略至关重要.
研究的目的:
- 为了比较YouTube和Bilibili上的口腔癌视频的信息质量和观众参与度.
- 在两个平台上分析内容创作者和视频主题的特点.
- 在口腔癌信息的背景下,确定影响视频质量和观众互动的因素.
主要方法:
- 300个口腔癌视频的系统选择 (来自YouTube的150个,来自Bilibili的150个) 基于定义的标准.
- 分析视频指标,包括观看次数,点赞次数,评论次数和上传者 (医院,自媒体,医生) 的相关性.
- 使用多种工具评估视频质量:修改的DISCERN (mDISCERN),患者教育材料评估工具 (PEMAT - 可操作性和可理解性),视频信息和质量指数 (VIQI) 和全球质量评分 (GQS).
主要成果:
- 与Bilibili相比,YouTube视频获得了更多的浏览量和点赞,在可理解性 (PEMAT-Understandability),VIQI和GQS方面得分更高.
- YouTube的内容主要来自医院/非营利组织,而Bilibili的内容更多的是自媒体和医生. YouTube涵盖了更广泛的主题范围.
- 视频质量指标与观众互动 (点赞,评论) 之间没有强烈的相关性.
结论:
- 与Bilibili相比,YouTube在口腔癌视频中展示了优越的观众参与度和信息质量.
- 提高健康信息的质量需要促进专业内容创作者和完善平台算法.
- 需要在两个平台上进一步努力,以确保传播准确和可理解的口腔癌信息.
相关概念视频
Assessment of the Mouth
425
A thorough mouth assessment, including inspection and palpation of the lips, gums, tongue, tonsils, uvula, and pharynx, is crucial in detecting potential health issues. Diseases ranging from oral cancer to systemic conditions like diabetes could be identified early through careful oral examination. This article provides a detailed guide on conducting a comprehensive mouth assessment.
Mouth Inspection
The inspection begins with visually examining the mouth for symmetry, color, and size.
Mouth Inspection
The inspection begins with visually examining the mouth for symmetry, color, and size.
425
Cancer Prevention
6.3K
Several factors can increase the risk of cancer in an individual. About 50% of cancer cases can be prevented by adopting a healthy lifestyle, regular exercise, eating healthy, and following a modest cancer prevention diet. Epidemiological studies have consistently shown that populations with vegetable and fruit-rich diets have reduced the incidence of cancer. On the other hand, populations who have a diet rich in animal fat, red meat, junk food, or high calories are predisposed to cancer.
Some...
Some...
6.3K
Cancer Survival Analysis
458
Cancer survival analysis focuses on quantifying and interpreting the time from a key starting point, such as diagnosis or the initiation of treatment, to a specific endpoint, such as remission or death. This analysis provides critical insights into treatment effectiveness and factors that influence patient outcomes, helping to shape clinical decisions and guide prognostic evaluations. A cornerstone of oncology research, survival analysis tackles the challenges of skewed, non-normally...
458
What is Cancer?
11.2K
Cells and tissues must meticulously coordinate their activities for the normal functioning of the human body. Therefore, they exhibit socially responsible behavior - resting, growing, dividing, differentiating, or dying - for the organism’s benefit. Cancer arises when cells divide uncontrollably and invade other tissues or organs.
Although people have known about cancer for centuries, it was only in 1761 that Giovanni Morgagni of Padua performed a detailed autopsy of...
Although people have known about cancer for centuries, it was only in 1761 that Giovanni Morgagni of Padua performed a detailed autopsy of...
11.2K
Cancer
49.8K
Cancers arise due to mutations in genes involved in the regulation of cell division, which leads to unrestricted cell proliferation. Modern science and medicine have made great strides in the understanding and treatment of cancer, including eradicating cancer in some patients. However, there is still no cure for cancer. This is largely due to the fact that cancer is a large group of many diseases.
49.8K
mTOR Signaling and Cancer Progression
3.9K
The mammalian target of rapamycin or mTOR protein was discovered in 1994 due to its direct interaction with rapamycin. The protein gets its name from a yeast homolog called TOR. The mTOR protein complex in mammalian cells plays a major role in balancing anabolic processes such as the synthesis of proteins, lipids, and nucleotides and catabolic processes, such as autophagy in response to environmental cues, such as availability of nutrients and growth factors.
The mTOR pathway or the...
The mTOR pathway or the...
3.9K


