通过心理距离和信息战略来管理大学危机
Xiaoyu Jiang1,2, Shougui Pang3, Syafila Kamarudin4
1School of Humanities, Sichuan University of Science and Engineering, Sichuan, 643000, China.
Scientific reports
|July 2, 2025
概括
大学应该根据受众的感知量身定制危机沟通策略. 具体的信息最适合心理上接近的受众,而抽象的信息更适合心理上接近的受众,增强声誉和支持.
科学领域:
- 组织沟通 组织沟通
- 危机管理 危机管理
- 心理学 心理学 心理学
背景情况:
- 高等教育机构因组织不当行为而面临声誉风险.
- 有效的公众沟通对于减轻损害和维持支持至关重要.
- 关于危机信息应该是抽象的还是具体的,争论仍在继续.
研究的目的:
- 研究组织信息策略在高等教育危机沟通中的有效性.
- 检查心理距离如何影响抽象与具体信息的影响.
- 为大学提供有效应对危机的指导.
主要方法:
- 进行了一项在线因数实验.
- 这项研究是基于情境危机沟通理论和结构层次理论.
- 有效性是通过组织的声誉和支持意图来衡量的.
主要成果:
- 当公众认为组织在心理上接近时,具体的信息策略更有效.
- 当公众认为组织在心理上接近时,抽象信息策略更有效.
- 信息战略显著影响声誉和支持超过时间或空间距离.
结论:
- 大学应该根据心理距离来调整信息构造水平.
- 整合信息的抽象性和心理距离可以增强危机应对能力.
- 这项研究为有效的大学危机管理提供了实际指导.
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