在TikTok上的Post Birth Control Syndrome叙述:内容分析
Emily J Pfender1, Leah R Fowler2
1Department of OB/GYN, University of Pennsylvania, Philadelphia, Pennsylvania, USA.
Perspectives on sexual and reproductive health
|July 2, 2025
概括
关于产后控制综合征 (PBCS) 的TikTok视频经常使用恐惧呼吁,对应对策略的信息有限. 这凸显了在社交媒体上更多基于证据的健康传播的需要.
科学领域:
- 社交媒体 健康 沟通 沟通
- 数字健康行为行为
- 健康风险沟通健康风险沟通
背景情况:
- 像TikTok这样的社交媒体平台越来越多地用于传播健康信息.
- 了解这些平台上如何传达健康风险和应对策略至关重要.
- 标签#Postbirthcontrolsyndrome (PBCS) 是一个不断增长的讨论领域,需要对其内容进行分析.
研究的目的:
- 分析标签为#Postbirthcontrolsyndrome的TikTok视频如何传达健康风险和应对策略.
- 通过使用扩展并行流程模型 (EPPM) 来评估这些视频中威胁,恐惧和有效性呼吁的使用情况.
- 根据创作者类型 (医疗保健提供者,内容创作者,常规用户) 区分沟通策略.
主要方法:
- 使用#postbirthcontrolsyndrome标签对前100个TikTok视频进行内容分析.
- 为EPPM变量 (威胁,恐惧,有效性) 编码视频.
- 根据创作者类型对视频进行分类,并分析参与度指标 (喜欢,评论,保存).
主要成果:
- 内容创作者经常将产后控制综合征 (PBCS) 描述为严重和突出副作用.
- 医疗保健提供者更频繁地强调PBCS患病率,并提供管理策略.
- 描述严重症状的视频获得了更多的评论,而准备性策略视频获得了更多的保存.
结论:
- 在PBCS上的TikTok内容经常使用基于恐惧的消息,有效性信息不足,可能会影响避孕选择.
- 创作者和医疗保健提供者之间内容框架的差异强调了需要更多基于证据的沟通.
- 用户参与是由恐惧呼吁和可行的建议驱动的,强调在社交媒体上平衡健康信息的重要性.
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