心理健康中的信息和信息 社交媒体上的沟通:计算和定量分析
Rebecca K Ivic1, Amy Ritchart1, Shaheen Kanthawala2
1College of Communication and Information Sciences, University of Alabama, 901 University Ln, Tuscaloosa, AL, 35401, United States.
JMIR infodemiology
|July 3, 2025
概括
心理健康组织使用社交媒体来分享信息,但往往不重视复杂的话题. 完善数字消息传递可以提高公众参与度和对心理健康资源的信任.
科学领域:
- 社交媒体分析 社交媒体分析
- 公共卫生传播 公共卫生传播
- 计算语言学 计算语言学
背景情况:
- 心理健康组织在公共话语和信息传播方面发挥着至关重要的作用.
- 像X这样的社交媒体平台是这些组织的关键沟通道.
- 分析社交媒体上的组织沟通模式,为改善健康活动提供了洞察力.
研究的目的:
- 检查心理健康组织在社交媒体上的信息的主要主题和语言特征.
- 了解这些信息如何构建信息,吸引受众,并为公共话语做出贡献.
- 确定改善心理健康沟通效率的策略.
主要方法:
- 来自17个心理健康组织的326,967条推特的计算内容分析.
- 利用语言调查和词汇计数 (LIWC) 来分析情感,社会和认知过程.
- 使用曼-惠特尼U测试比较情绪差异.
主要成果:
- 主要主题包括社区,福祉和工作场所的心理健康.
- 在积极和消极信息之间,在情感,社会过程和认知处理方面发现了显著的差异.
- 积极的信息和社会参与是常见的,但认知处理不太强调.
结论:
- 组织有效地使用社交媒体进行参与和支持,通常带有积极的信息.
- 由于有限的认知处理重点,在解决微妙的心理健康问题方面存在潜在的差距.
- 需要精细的数字消息策略来平衡信息,深度和清晰度,以改善公众参与和信任.
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