关于旅游者对社区旅游的感知可持续性和重新访问意向的调查数据
Kien Trung Dao1, Dat Dinh Nguyen2, Duy Van Nguyen1
1Phenikaa University, Hanoi, Vietnam.
Data in brief
|July 4, 2025
概括
游客对可持续发展的看法显著影响他们对越南山区社区旅游的重新访问意图. 这项研究探讨了可持续旅游对目的地选择的影响.
科学领域:
- 环境科学 环境科学
- 社会学 社会学 社会学
- 旅游学研究 旅游学研究
背景情况:
- 越南的山区正在经历旅游受欢迎程度的激增.
- 可持续旅游正在游客和组织中获得显著的吸引力.
- 在这些地区,以社区为基础的旅游 (CBT) 提供了独特的体验.
研究的目的:
- 调查旅游者对可持续性的看法对他们对CBT目的地的看法和重新访问意图的影响.
- 分析目的地形象,感知价值和满意度在感知可持续性和重新访问意图之间的关系中扮演的调解角色.
主要方法:
- 从访问越南山区CBT目的地的295名游客收集的定量调查数据.
- 用于评估可靠性的确认因素分析 (CFA).
- 使用AMOS软件来评估区分符的有效性.
主要成果:
- 感知到的可持续性对游客对CBT目的地的看法产生了积极的影响.
- 感知到的可持续性是CBT场地重新访问意图的关键驱动力.
- 目的地形象,感知价值和满意度在增强感知可持续性的积极影响方面发挥着至关重要的作用.
结论:
- 在CBT中促进可持续性对于提高目的地形象和旅游者满意度至关重要.
- 培养对可持续性的强烈认知可以导致更多的回访意图,使当地社区和旅游业受益.
- 未来的研究应该继续探索影响山区可持续旅游发展的多方面的因素.
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