城市多媒体门户网站视觉设计的研究
Lin Wang1,2, Minghui Zhu1,3, Yi Zhang4
1Department of Product Design, Sanming University, Sanming, China.
Scientific reports
|July 6, 2025
概括
选择合适的网站颜色对于城市身份至关重要. 使用模糊分析层次过程和灰色关系分析 (FAHP-GRA) 的新模型准确预测用户对城市门户的颜色偏好,指导文化共设计.
科学领域:
- 人与计算机的交互
- 城市研究 城市研究
- 信息科学 信息科学 信息科学
背景情况:
- 城市门户网站对于在数字时代代表城市身份至关重要.
- 为这些门户选择真实而有吸引力的色彩方案是一个重大挑战.
- 用户对网站美学的偏好因文化和人口因素而有很大差异.
研究的目的:
- 开发和验证一个决策模型,用于选择真实反映城市特征的城市门户彩色方案.
- 评估用户在不同文化背景,年龄组和性别的颜色偏好.
- 为设计师提供基于证据的指导,用于创建具有文化共和引人入胜的数字界面.
主要方法:
- 开发一个综合决策模型,将模糊分析层次过程 (FAHP) 和灰色关系分析 (GRA) 结合起来.
- 分析了130个城市门户网站的颜色方案偏好.
- 与传统方法相比,对预测准确性的评估.
主要成果:
- 蓝色和绿色配色方案获得了最高的偏好评分.
- 在日本,德国和中国用户中观察到颜色偏好的显著差异.
- FAHP-GRA模型实现了83.5%的预测准确度,超过了传统方法.
结论:
- FAHP-GRA模型提供了一个强大的,基于证据的方法,用于为城市门户选择具有文化共的颜色方案.
- 有信息的颜色选择提高了数字界面设计中的用户参与度和创造力.
- 这项研究有助于为城市数字存在提供更有效的视觉传播策略.
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