在YouTube上参与整形外科的内容:全面分析
Pearl Shah1, Brennan Bogdanovich2, Parth Patel2
1Medical College of Georgia at Augusta University, Augusta, GA, USA. peshah@augusta.edu.
Aesthetic plastic surgery
|July 7, 2025
概括
在YouTube上的整形手术视频中,主要由男性叙述. 女演讲者使用更真实和情感的语言,强调在线整形外科内容中需要更好的代表性.
科学领域:
- 医疗通信 医疗通信
- 数字健康趋势 数字健康趋势
- 整形外科的传播和传播
背景情况:
- YouTube是网上信息的主要来源,吸引了全球超过20亿用户.
- 整形外科信息在YouTube上广泛可访问,作为公众参与的关键平台.
- 了解YouTube上的整形外科内容趋势对于有效的沟通至关重要.
研究的目的:
- 为了识别讨论常见的整形手术搜索术语的YouTube视频中的趋势.
- 在整形手术视频中分析叙述者的性别,频道类型和语言模式.
- 为整形外科医生提供有关为社交媒体覆盖范围量身定制内容的信息.
主要方法:
- 对六个常见的整形手术搜索术语的排名最高的YouTube视频进行分析.
- 为语言分析提取视频特征和成绩单.
- 使用语言查询和词汇计数软件进行笔记分析.
主要成果:
- 在搜索主题之间观察到观众参与度的显著差异 (p < 0.05).
- 男性发言者占主导地位 (60%),根据频道类型和主题 (例如,妇产不适) 有所不同.
- 女性发言者比男性发言者使用更真实的 (p=0.01) 和情感 (p=0.012) 语言.
结论:
- 整形外科医生应该了解YouTube趋势,以优化内容和社交媒体参与度.
- 需要在线整形外科信息中更好地代表多样化的声音.
- 根据语言模式定制内容可以增强观众的连接.
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