通过结构方程建模,探索在快节奏社会中使用双速视频播放的可能性
Yan He1, Jinhong Yu2
1School of Journalism and Communication, Southwest University of Political Science and Law, Chongqing, 401120, China.
Scientific reports
|July 8, 2025
概括
用户经常使用双速视频,由感知到的实用性和态度驱动. 其他因素,如娱乐和规范间接影响这种意图,而不是直接. 高质量的内容并不能阻止双倍速度的使用.
科学领域:
- 数字媒体消费的数字媒体消费.
- 用户行为研究研究用户行为研究.
- 人与计算机的互动.
背景情况:
- 由于社会对效率的要求,现代用户经常在视频平台上使用双速功能.
- 了解这种行为背后的驱动因素对于优化平台功能和用户体验至关重要.
- 时间焦虑是影响用户参与加速播放的重要因素.
研究的目的:
- 调查用户使用双速视频播放功能的意图的关键决定因素.
- 在这个意图中,探索被感知娱乐和主观规范的调解作用.
- 检查系统和内容质量对采用双速播放的影响.
主要方法:
- 基于技术接受模型开发了一个假设模型.
- 从360个有效样本中通过在线问卷调查收集数据.
- 用结构方程建模和调解效应测试进行分析.
主要成果:
- 感知到的实用性和用户态度被确定为影响使用双速功能的意图的主要因素.
- 主观规范和感知娱乐没有直接影响意图,但通过调解显示出显著的间接影响.
- 视频内容质量并没有对使用双速播放的意图产生负面影响;用户甚至将其用于高质量的内容.
结论:
- 感知到的有用性和态度对于驱动双速视频使用至关重要.
- 社会规范和娱乐价值的间接影响在用户采用加速播放方面发挥了作用.
- 平台设计应考虑这些因素,以增强用户体验和参与视频内容加速.
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