分享反吸毒社交媒体消息
Allison J Lazard1, Dominic DiFranzo2, Sydney Nicolla3
1Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
概括
社交媒体的信息强调了电子烟对健康的危害,有效地增加了年轻成年人之间的分享意图. 这些反vaping信息最好私下分享或通过故事给朋友分享.
科学领域:
- 公共卫生 公共卫生
- 社交媒体研究 社交媒体研究
- 卫生沟通健康沟通
背景情况:
- 基于视觉的社交媒体平台为电子烟内容提供了数十亿次浏览量,这些内容通常是由影响者推动的.
- 需要有效的策略来抵消积极的电子烟描绘,并提高人们对健康风险的认识.
研究的目的:
- 评估社交媒体关于电子烟对健康有害的信息对年轻成年人分享意图和感知的影响.
- 为了比较健康危害信息与健康危害信息的有效性,具有社会影响组成部分.
主要方法:
- 一个人与人之间的实验涉及712名美国年轻成年人 (18-25岁) 随机查看社交媒体消息.
- 参与者与模拟的社交媒体料互动,显示有关电子烟健康危害,具有社会影响的健康危害或控制的信息.
- 收集的数据包括分享意图,感知信息的有效性,相关性,vaping知识和信仰.
主要成果:
- 与对照信息相比,健康危害信息显著增加了分享意图,感知有效性,相关性和vaping知识 (p < .001).
- 将健康危害与社会影响结合在一起的信息显示出与仅仅健康危害信息类似的效果.
- 年轻人打算通过直接消息或社交媒体故事主要与朋友分享反vaping信息.
结论:
- 社交媒体传播电子烟的健康危害是吸引年轻成年人的一个可行的策略.
- 在同龄人之间鼓励分享新的健康危害信息可以放大反吸烟信息.
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