分析公众谷歌搜索对加拿大麻疹的兴趣:确定针对性风险传播的关键时刻
Mohammad Jokar1, Diego Nobrega1
1Faculty of Veterinary Medicine, University of Calgary, 3280 Hospital Drive NW, Calgary, AB, T2N 4Z6, Canada, 1 403-220-7020.
Journal of medical Internet research
|July 9, 2025
概括
谷歌趋势数据显示,加拿大各地与麻疹相关的在线搜索显著增加,反映了病例数量的上升. 这凸显了在疫情爆发期间需要迅速,有针对性的公共卫生沟通的需要.
科学领域:
- 公共卫生 公共卫生
- 流行病学 流行病学
- 数字健康数字健康
背景情况:
- 麻疹疫情对公众健康构成重大挑战.
- 在疫情爆发期间,了解公众的看法和信息搜索行为至关重要.
研究的目的:
- 分析谷歌趋势数据,用于加拿大的麻疹相关搜索.
- 为了将搜索趋势与报告的麻疹病例数字相关联.
- 评估在线搜索数据对公共卫生监测的有用性.
主要方法:
- 在2025年1月1日至5月21日期间,利用谷歌趋势数据对加拿大的麻疹相关搜索查询.
- 检查了网络,新闻和YouTube平台的搜索趋势.
- 相对搜索趋势随着省级麻疹病例数据的增加而增加.
主要成果:
- 在加拿大所有省份观察到与麻疹相关的搜索趋势显著增加 (P < .05).
- 这些搜索趋势与报告的麻疹病例的增加有积极的相关性.
- 网络,新闻和YouTube搜索总体上表明公众兴趣增加.
结论:
- 在线搜索数据,特别是来自谷歌趋势的数据,可以在麻疹爆发期间作为公众兴趣和关注的有价值的实时指标.
- 及时和有针对性的风险沟通策略对于提高公众意识和反应至关重要.
- 将数字监测与传统的流行病学方法相结合,可以改善疫情管理.
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