牛肉食品质量,信任和重新访问意图之间的结构关系:基于启发式效应的价格公平性的调节作用

Kyung-A Sun1, Joonho Moon2

  • 1Department of Tourism Management, Gachon University, Sungnam-si 13120, Republic of Korea.

Nutrients
|July 12, 2025
PubMed
概括

消费者对牛肉的信任是建立在质量属性上,如新鲜度和公平的定价,影响重复购买. 价格公平在这种关系中起着关键的调节作用,指导消费者决策.

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