从商店到家:了解父母对婴儿零食的选择
Alenica Hässig-Wegmann1, Sergio Román2, Luisma Sanchez-Siles3
1ETH Zurich, Department Health Science and Technology (D-HEST), Consumer Behaviour, Switzerland.
Appetite
|July 12, 2025
概括
父母在为婴儿选择商业零食时优先考虑便利而不是健康,经常选择成人或老年儿童零食. 安全是关键,但成本和感知到的必要性影响选择,突出需要行业和政策支持.
科学领域:
- 营养科学 营养科学
- 发展心理学 发展心理学
- 消费者行为 消费者行为
背景情况:
- 婴儿的养习惯对发育和未来的偏好有重大影响.
- 对商业婴儿零食的营养含量存在担忧.
- 家长对婴儿零食的选择受到多种因素的影响.
研究的目的:
- 调查父母在为婴儿选择商业零食时使用的标准.
- 了解选择非婴儿特有的商业零食背后的原因.
- 确定婴儿零食营销和可访问性的潜在改进领域.
主要方法:
- 半结构面试与22个父母的婴儿年龄在6-18个月在瑞士.
- 分析了151张参与者家中可用的商业零食照片.
- 对家长小吃选择标准的定性分析.
主要成果:
- 便利是零食选择的主要驱动因素,其次是安全,然后是健康.
- 父母经常选择针对年龄较大的儿童或成人的零食,而不是针对婴儿的零食.
- 成本和对婴儿特有的零食需求减少的看法影响了这些选择.
结论:
- 家长的零食选择涉及方便,成本,安全和感知到的营养价值之间的权衡.
- 食品行业,政策制定者和医疗保健专业人员必须合作,引导父母做出适合年龄的选择.
- 建议包括提高可负担性,强调安全益处,并确保婴儿零食的标签明确.
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