在大型社交媒体平台上,追踪用户一生中毒性和反社会行为的模式
1Department of Computer Science, Cornell University, Ithaca, NY, USA. kblumer@cs.cornell.edu.
Scientific reports
|July 14, 2025
概括
随着时间的推移,Reddit和维基百科上的社交媒体用户变得越来越有毒,尤其是在2013年之后. 毒性模式在平台之间有所不同,活跃的Reddit用户和不太活跃的维基百科用户表现出最有毒的行为.
科学领域:
- 计算社会科学 计算社会科学
- 数字通信分析 数字通信分析
- 在线行为研究 在线行为研究
背景情况:
- 人们越来越担心社交媒体平台上的有毒和反社会行为.
- 需要对在线毒性趋势进行大规模纵向分析.
研究的目的:
- 在Reddit和维基百科上分析了14年来大规模的用户毒性趋势.
- 调查个人用户毒性演变和平台特定的毒性模式.
- 在与共享内容相关的讨论中检查毒性.
主要方法:
- 分析了近5亿条来自Reddit和维基百科的评论,跨越了14年的时间.
- 利用两个不同的毒性代理来量化在线反社会行为.
- 检查了用户在其平台生命周期和活动水平上的毒性水平.
主要成果:
- 观察到一个显著的趋势逆转:用户在2013年之前变得不那么有毒,但在2013年后变得更有毒.
- 雷迪特最有毒的行为与高度活跃的用户有关;维基百科的行为与最不活跃的用户有关.
- 基于内容的讨论中的毒性趋势反映了基于用户的毒性趋势.
结论:
- 在线毒性正在演变,近年来显著增加.
- 平台架构和用户参与模式影响毒性表现.
- 了解这些动态对于开发有效的调节策略至关重要.
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