高可靠性招聘:通过公司网页上的语言吸引安全意识的申请人
Cati S Thomas1, Laura S Fruhen1, Serena Wee1
1School of Psychological Science, University of Western Australia, Perth, Australia.
Australian journal of psychology
|July 16, 2025
概括
企业旨在吸引安全意识的求职者,应使用强调安全和女性价值观的语言. 这种方法提高了公司对优先考虑职业选择安全的申请人的吸引力.
科学领域:
- 组织心理学 组织心理学
- 人力资源管理 人力资源管理
背景情况:
- 求职者通过招聘材料来评估组织价值观.
- 安全关键组织的目标是通过发出安全承诺的信号来吸引安全意识的申请人.
- 研究表明,招聘中以安全为重点的语言会影响申请人的偏好.
研究的目的:
- 调查招聘材料中以安全为重点和以女性为重点的语言如何影响公司的吸引力.
- 检查潜在申请人安全态度在这种关系中的调节作用.
- 测试高可靠性组织 (HROs) 是以安全为重点,男性价值较低的假设.
主要方法:
- 进行了对197名参与者进行的主体内图片研究.
- 参与者评价了四个虚构的公司网页的吸引力.
- 评估了参与者的个人安全态度.
主要成果:
- 具有更高安全态度的申请人发现,当描述强调安全而不是商业时,公司更具吸引力.
- 安全性语言对吸引力的积极影响被包括低男性 (女性) 值所放大.
- 公司的吸引力与以安全为重点和以女性为重点的语言对安全意识的个人来说是正相关的.
结论:
- 企业希望吸引具有强烈安全态度的申请人,应采用强调安全和女性价值观的语言.
- 在招聘材料中强调女性气质可以提高以安全为重点的组织的吸引力.
- 在招聘中使用战略语言可以有效地准和吸引特定的候选人.
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