现在是时候储备了吗? 在COVID-19大流行期间理解恐慌购买
Karina T Rune1, Jacob J Keech1,2
1School of Health, University of the Sunshine Coast, Sippy Downs, Australia.
Australian journal of psychology
|July 16, 2025
概括
随着COVID-19的封锁,恐慌购买也在加剧. 心理因素,如态度和风险感知,显著预测了澳大利亚购买不易腐烂,卫生和清洁产品的增加.
科学领域:
- 心理学 心理学 心理学
- 消费者行为 消费者行为
- 公共卫生 公共卫生
背景情况:
- 由于COVID-19的封锁导致消费者购买的增加,被称为恐慌购买.
- 恐慌购买导致产品短缺和供应链中断.
- 了解心理因素可以告知公众信息,以制恐慌购买.
研究的目的:
- 确定与COVID-19封锁期间购买增加相关的心理,个人差异和人口因素.
- 专注于不易腐烂,清洁和卫生产品.
- 在澳大利亚的背景下调查因素.
主要方法:
- 与澳大利亚790名社区成员进行横截面研究设计.
- 2020年4月至5月期间进行的在线调查.
- 用于数据分析的结构方程建模.
主要成果:
- 态度,主观规范和风险感知预测了购买不易腐烂商品的增加.
- 态度,风险感知,社交焦虑敏感性和自我控制预测增加了卫生产品的购买量.
- 态度和风险感知预测增加了清洁产品的购买.
结论:
- 研究确定了在澳大利亚COVID-19封锁期间与恐慌购买相关的关键心理因素.
- 调查结果表明,在公共信息中针对风险感知,态度和主观规范.
- 进一步的研究应该评估这种有针对性的消息的有效性.
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