E-WOM和绿色话语对绿色酒店供应链绩效的动态影响,具有时间延迟效应
Lujie Hao1, Bingkun Lin2, Yaping Zhu2
1International Business School, Fuzhou University of International Studies and Trade, No. 28, Yuhuan Road, Shouzhan New District, Changle District, Fuzhou City, Fujian Province, PR China.
PloS one
|July 18, 2025
概括
本研究探讨了时间滞后如何影响绿色酒店供应链. 在特定条件下,绿色酒店和在线旅行社可以采用合作成本共享模式.
科学领域:
- 供应链管理 供应链管理
- 酒店酒店管理的管理.
- 环境可持续性 环境可持续性
背景情况:
- 绿色酒店供应链涉及酒店企业和在线旅行社之间的合作.
- 线下和线上电子口碑 (e-WOM) 对于促进绿色酒店至关重要.
- 在e-WOM的时间延迟会影响推广的有效性.
研究的目的:
- 调查时间滞后对绿色酒店供应链中的e-WOM的影响.
- 考虑到这些时间滞后,探索合作计划的可行性.
- 分析成本共享模型的有效性.
主要方法:
- 开发一个包含时间滞后的差异性游戏模型.
- 分析不同情景下的平衡策略和利.
- 结果与合作计划和没有合作计划的比较.
主要成果:
- 线下和线上 e-WOM 的努力都对 e-WOM 的整体水平产生了重大影响.
- 评论发布中固有的时间滞后会影响推广努力的影响.
- 在与时间滞后有关的特定条件下,可以成功实施合作成本共享模式.
结论:
- 合作策略,如成本共享,可以提高绿色酒店供应链的表现.
- 了解和管理时间滞后对于优化e-WOM战略至关重要.
- 该研究提供了关于合作e-WOM在绿色酒店业推广的可行性的见解.
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