活跃和智能包装能否支持食品行业的可持续性? 从消费者的角度看的洞察力
María J López-Miguens1, Paula Álvarez-González2, Ana Dopico-Parada3
1Universidade de Vigo, Faculty of Economics and Business Administration, 36310 Vigo, Spain; ECOBAS, Universidade de Vigo, Faculty of Economics and Business Administration, 36310 Vigo, Spain.
Waste management (New York, N.Y.)
|July 20, 2025
概括
消费者在食品包装中优先考虑环境和社会利益,影响他们购买可持续选择的决定. 经济因素对创新包装解决方案的购买意向没有显著影响.
科学领域:
- 食品科学与技术 食品科学与技术
- 消费者行为 消费者行为
- 可持续的包装 包装是可持续的
背景情况:
- 食品包装的进步侧重于保存和可持续性.
- 了解消费者对这些包装变化的看法至关重要.
- 主动包装和智能包装是该行业的关键创新.
研究的目的:
- 评估消费者如何推断包装的可持续性感知.
- 确定感知到的可持续性对积极和智能包装的购买意向的影响.
- 将线索利用理论应用于关于可持续包装的消费者决策.
主要方法:
- 在1489名欧洲消费者的样本中采用了量化方法.
- 部分最小平方结构方程模型 (PLS-SEM) 用于数据分析.
- 研究了包装属性与购买意图之间的关系.
主要成果:
- 购买意向与直接环境影响 (制造,材料,耐用性,使用寿命末期) 有正相关.
- 购买意向与间接环境影响 (减少食物浪费) 和社会可持续性正相关.
- 在包装的经济功能和购买意图之间没有发现显著的关系.
结论:
- 环境和社会因素是消费者购买可持续食品包装的关键驱动因素.
- 包装创新应强调生态和社会效益,以加强消费者采用.
- 工业和废物管理人员应将包装策略与消费者可持续性认知和政策目标相协调.
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