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学生对营销足疗专业和课程推广的看法:混合方法研究

Michelle R Kaminski^1,2,3, Caroline Robinson⁴, Glen A Whittaker¹

¹Discipline of Podiatry, School of Allied Health, Human Services and Sport, La Trobe University, Melbourne, Victoria, Australia.

Journal of foot and ankle research

|July 21, 2025

概括

脚科医生数量的下降威胁着医疗保健. 营销策略,如社交媒体,早期曝光和灵活的途径是提高招生率和确保职业未来的关键.

科学领域:

足科教育足科教育
医疗卫生工作人员发展发展.
学生招聘策略学生招聘策略

背景情况:

由于澳大利亚和新西兰的学生入学率下降,足科医院面临着劳动力危机.
盟友健康学生对该专业的有限理解需要有针对性的营销.
解决负面刻板印象和促进足科医疗实践的范围至关重要.

研究的目的:

探索学生对营销策略的观点,以增加足科医生学生的入学率.
确定有效的方法,以提高该专业对未来学生的吸引力.
为旨在解决足科医生劳动力短缺问题的倡议提供信息.

主要方法:

融合混合方法设计涉及调查和在线研讨会.
参与者包括来自九所澳大利亚和一所新西兰大学的足疗和非足疗健康,体育或科学学生.
分析和整合了定量数据 (调查) 和定性数据 (研讨会).

主要成果:

超过40%的足科医生初步担心课程,其中34.2%考虑退学.
Instagram和Facebook是职业信息的关键社交媒体平台.
有效的营销主题包括提高知名度,强调整体实践,使早期暴露和改善途径.

结论:

需要基于证据的方法来提高足疗的知名度和作为职业的吸引力.
战略应该解决误解,扩大宣传范围,利用社交媒体,减少障碍.
加强招生和减少退出对于该专业的可持续性至关重要.

关键词:

职业选择职业选择职业选择卫生工作人员的健康工作人员.营销营销的营销营销的营销.足部医学是一门专业.学生学生学生学生

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