社交媒体是否影响患者选择对齐治疗?
Amol S Patil1, Advait R Kshirsagar1, Saaransh Handa1
1Orthodontics and Dentofacial Orthopaedics, Bharati Vidyapeeth (Deemed to be University) Dental College and Hospital, Pune, Pune, IND.
Cureus
|July 23, 2025
概括
社交媒体对对齐器治疗的决定有很大的影响,特别是对于女性和年龄在20-40岁的年轻人来说. Instagram和YouTube是这种影响力的关键平台.
科学领域:
- 矯正牙科 矯正牙科是一種矯正牙科.
- 牙科营销 牙科营销
- 患者行为 患者行为
背景情况:
- 社交媒体越来越多地用于寻找与健康相关的信息.
- 对于牙科专业人员来说,了解它对治疗选择的影响至关重要.
研究的目的:
- 评估社交媒体广告对患者关于对齐器治疗的决策的影响.
- 确定影响这些决策的关键人口统计数据和平台.
主要方法:
- 对300名正在接受,正在完成或有兴趣接受对齐器治疗的患者进行了调查.
- 数据是通过通过牙医和社交媒体分享的问卷收集的.
- 分析的重点是媒体影响力,首选的平台和人口统计差异.
主要成果:
- 94.6%的受访者报告说,社交媒体对他们的影响力中等到非常高.
- 女性 (62.9%) 和20-40岁的个人受到影响最大.
- 最具影响力的平台是Instagram (68.6%) 和YouTube (56.2%).
结论:
- 社交媒体显著影响治疗决策,特别是在女性和年轻人中.
- 牙医应该利用社交媒体对患者进行负责任的教育,并打击错误信息.
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