在线环境中对在线公开羞辱的观众反应:混合方法研究研究
Annie T Chen1, Lea H Dunn2,3, Wei Fan1
1Department of Biomedical Informatics and Medical Education, University of Washington School of Medicine, Seattle, WA, United States.
Journal of medical Internet research
|July 23, 2025
概括
见证在线公开羞辱会影响社交媒体的参与. 感知到的社会接受度和恐惧,愤怒和积极情绪等情绪显著影响用户的互动和分享行为.
科学领域:
- 社会心理学 社会心理学
- 媒体研究 媒体研究
- 人与计算机的交互
背景情况:
- 在线公开羞辱对目标个人有严重的后果.
- 目击者对在线羞辱的反应以及社会背景和情绪的影响仍未得到充分探索.
- 之前的研究还没有调查在线羞辱事件后,感知到的社会接受度和情绪激发如何影响社交媒体行为.
研究的目的:
- 调查羞辱性内容的社会认可程度如何预测对推特的参与.
- 检查参与者的情绪反应与他们参与特定在线行为的可能性之间的关联.
- 通过对参与者对羞辱事件的反应进行定性分析,探索参与者对适当在线行为的看法.
主要方法:
- 一个实验对象之间的实验设计让742名参与者接触到四种推文之一 (羞辱,婚礼,COVID-19 PSA,中立对照).
- 回归模型分析了人口统计学特征,社交媒体行为,推文类型,感知到的社会接受度,情绪和参与度 (喜欢,分享,评论) 之间的关系.
- 开放式响应的诱导性定性分析描述了参与者的解释,并使用ANOVAs在各种条件中比较了主题.
主要成果:
- 对推文的更高的社会认可度显著增加了喜欢,分享和评论.
- 积极的情绪与更高的参与度相关,而恐惧,羞耻和愤怒与推文类型和行为有复杂的相互作用.
- 定性分析确定了影响媒体解释和参与的五个关键因素:环境,意义,信息,语气等,在tweet类型中存在显著差异.
结论:
- 这项研究增强了对个人如何应对在线公开羞辱的理解,突出了感知到的接受度和情绪的作用.
- 调查结果表明,将这些因素纳入平台设计可以帮助减轻在线羞辱的负面影响.
- 这项研究提供了一种细微的媒体解释和在线环境中的参与模式.
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