积极育儿运动对马耳他人口的影响
Vincent Marmarà1, Danika Marmarà2, Angela Abela3
1Faculty of Economics, Management & Accountancy, University of Malta, Malta.
Global health promotion
|July 24, 2025
概括
在马耳他,积极的育儿运动接触到很大一部分家长,而第二个运动更有效. 未来的努力应纳入实践示例,以获得更大的影响.
科学领域:
- 公共卫生 公共卫生
- 沟通研究 沟通研究
- 育儿干预措施 父母干预
背景情况:
- 积极育儿运动的目的是改善育儿实践.
- 评估活动的有效性对于公共卫生倡议至关重要.
- 关于这样的运动在马耳他产生的影响的研究有限.
研究的目的:
- 量化评估两个连续的积极育儿运动对马耳他人口的影响.
- 为了比较两个活动的有效性,并确定影响回忆和感知影响的关键因素.
- 确定最有效的媒体道来传递育儿运动信息.
主要方法:
- 定量,横截面的研究设计.
- 两项调查分别对800名和600名马耳他家长进行了调查.
- 收集关于活动意识,感知有效性和学习点的数据.
主要成果:
- 宣传活动的知名度为第一个活动的25%,第二个活动的20%.
- 第二次活动被评为更有效,参与者回忆不到任何学习点的参与者较少.
- 黄金时段的电视广告和故事板是最有效的媒体,其次是Facebook帖子.
结论:
- 积极的育儿活动即使在短时间内也可以产生影响.
- 第二次活动的效果比第一次更好.
- 针对性媒体策略,特别是电视和故事板,是未来活动的建议.
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