减少糖的信息对芝麻蛋糕评级和人类行为的影响
Qi Zhao1,2, Kexin Jiang1, Shiwen Liu1
1Department of Food Science and Engineering, College of Light Industry, Liaoning University, Shenyang, China.
Journal of texture studies
|July 27, 2025
概括
减少糖的信息显著增加购买意图和对制品的期望. 关于低糖产品的社交信息导致时间减少,但购买和行为没有联系.
科学领域:
- 食品科学和消费者行为研究.
- 调查食物选择中的消费者心理.
背景情况:
- 减少制品中的糖分是一个关键的健康趋势.
- 产品包装上的信息会影响消费者的决策和糖摄入量.
研究的目的:
- 为了检查营养,味道和社会减少糖的信息如何影响石蛋糕的评分.
- 分析低糖兴趣群体对消费者行为的影响.
- 了解消费者对低糖食品和信息的态度.
主要方法:
- 在线调查300名受访者评估态度.
- 这是一项为期五周的线下研究,共有525名参与者 (年龄在18-24岁之间).
- 收集了关于雪松蛋糕评分和行为的数据.
主要成果:
- 受低糖信息影响的消费者购买低糖产品的可能性是4.5倍.
- 信息干预显著增加了预期的4.4倍.
- 关于低糖产品的社交信息导致时间和周期缩短.
- 在购买行为和行为之间没有发现任何显著的联系.
结论:
- 减少糖的信息有效地驱动购买行为和期望.
- 社交消息可能会改变消费模式,但不一定与购买意图相结合.
- 调查结果有助于公司营销和设计低糖制品的产品.
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