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动态分析对情感影响和行为进行冲击评论
Qiao Wang1, Liang Liu2, Stephen John Turnbull3
1Degree Programs in Systems and Information Engineering, University of Tsukuba, 305-8573, Ibaraki, Japan. s2430137@u.tsukuba.ac.jp.
Scientific reports
|July 27, 2025
概括
这项研究表明,积极的情绪可以提高购买意图,并影响社交媒体上的重复发布行为. 用户模仿行为与一致的积极情绪有关,表明情感传染.
科学领域:
- 社会科学 社会科学 社会科学
- 心理学 心理学 心理学
- 互联网研究 互联网研究
背景情况:
- 社交媒体平台加快了情绪对用户行为影响的速度和复杂性.
- 了解情绪对行为转变的影响在数字时代至关重要.
研究的目的:
- 用情绪作为社会信息 (EASI) 理论动态分析用户情绪从个人和人际观点的变化.
- 调查情绪对用户行为的影响,包括购买意图和模仿行为.
主要方法:
- 利用HanLP进行情绪分析.
- 采用结构方程建模 (SEM) 和千平方测试来验证数据.
- 纳入实时和视频时间维度进行分析.
主要成果:
- 积极的个人情绪变化显著增加了用户的购买意图.
- 积极的情绪强烈影响重复发布行为,对重复观看视频的影响较弱.
- 模仿他人行为的用户表现出更一致的积极情绪,支持情感传染.
结论:
- 情绪显著影响用户行为,特别是购买意图和模仿.
- 情感传染在社交媒体平台上的用户行为中很明显.
- 该研究提供了对情绪在不同维度的在线行为中的作用的动态验证.
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