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信息呈现:通过营养补充剂广告设计,增强消费者购买意图

Shaobo Sun1, Jun Cao1, Yunyun Wei1

  • 1Institute of Tourism Research, Huainan Normal University, Huainan, China.

Frontiers in nutrition
|July 28, 2025
PubMed
概括

营养补充剂广告具有解构的功能,比整体设计更能提高质量感知和购买意图. 这种效应是通过减少不确定性和恐慌购买来调解的,特别是有吸引力的视觉效果可以缓解技术焦虑.

关键词:
消费者心理机制 消费者心理机制营养补充剂广告设计购买意图 购买意图 购买意图 购买意图结构呈现 结构呈现技术上的焦虑 技术上的焦虑

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