在微博上描述权威的瘤相关关键意见领袖:一个社交媒体分析研究
Yiwen Duan1, Yi Chen1, Qi Sun1,2
1School of Nursing, Fudan University, Shanghai, China.
Asia-Pacific journal of oncology nursing
|July 28, 2025
概括
这项研究确定了微博上有权威的瘤相关关键意见领袖 (AOKOL) 的四个不同的用户配置文件,揭示了各种数字健康沟通策略及其对患者支持和福祉的影响.
科学领域:
- 数字健康传播数字健康传播
- 社交媒体分析 社交媒体分析
- 瘤学患者支持服务
背景情况:
- 像微博这样的社交媒体平台在传播健康信息方面越来越重要.
- 了解关键论领袖 (KOL) 的异质性对于有效的在线健康沟通至关重要.
研究的目的:
- 在微博上探索权威的瘤相关关键意见领袖 (AOKOLs) 的多样性.
- 为AOKOLs开发用户配置文件,以加强健康信息传播和患者支持.
主要方法:
- 使用瘤学相关的关键词对微博数据进行网络扫描 (2023年11月至2024年11月).
- K-意味着基于内容输出,交互,专业背景和社交网络特征的143个AOKOL的集群.
- 用户评论的情感分析,以评估观众的情感反应.
主要成果:
- 确定了四个不同的AOKOL个人资料:专家知识传播者,科学信息分享者,情感支持提供者和社会参与促进者.
- 这些个人资料在内容重点,参与模式和受众互动方面表现出差异.
- 情绪分析显示,受众的情绪反应在不同个人资料上有所不同,这表明对幸福感的影响有所不同.
结论:
- 在微博上,AOKOLs的独特用户档案突出了数字健康中的多样化沟通策略和情感影响.
- 研究结果为优化数字影响者在以患者为中心的护理中的作用提供了见解,并通过智能健康沟通提高了生活质量.
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